Website Design

Staying current on the top web design trends and standards is crucial to the success of your website. Here are Top 10 Web Design Trends in 2021.

Top 10 Web Design Trends in 2021

  1. Parallax scroll animation
  2. 3D visuals
  3. Dark Mode
  4. Videos as design elements
  5. Gaussian blur
  6. Animation
  7. Scrollytelling
  8. Horizontal scrolling

1. Parallax scroll animation

Parallax scroll effects have been a trend in website design for years, and in 2021 we hope to see more subtle and creative explorations of what can be accomplished with parallax.

Remember that too much movement in parallax effects can be harmful to people with vestibular disorders because the illusion of depth and movement can cause disorientation and dizziness. Here are some guidelines we see more designers taking into account to ensure they incorporate parallax minimally and without causing harm:

  • Don’t let parallax effects distract from the important information
  • Don’t make it harder for the user to complete an important task
  • Keep the number of parallax effects to a minimum
  • Minimize the amount of parallax movement within each instance
  • Constraining parallax effects within a small area of the screen
  • Include an option for users to turn off parallax effects
  • Alice Lee’s portfolio site uses parallax effects that respond to mouse position to bring her illustration to life. The amount of movement is small and contained within the bounds of the hero. This is a great example of using parallax with constraint and intention.

5fd1ae98c6341078cf4ea606 OXT1Pl9pXQwoDjjLKAeVvDfFWveXi5Qi46zEjNnBAh LL8HIXEB RK sMBCSyUyz4Q4tzmTgYrF3RqLSUIe9yHuFw5NO1kfmryXcaYdybV5zOFSOX7muaswDZxrb8qGzTRCHUCkC 1024x486 - Top 10 Web Design Trends in 2021

Alice Lee’s portfolio site uses parallax effects that respond to mouse position to bring her illustration to life. The amount of movement is small and contained within the bounds of the hero. This is a great example of using parallax with constraint and intention.

in 2021 we’re excited to see parallax scroll used subtly, not for flashy effect but as a tool to emphasize or highlight important bits of content.

2. 3D visuals

With the advent of higher resolution screens, 3D design has come a long way from the blocky and bevelled edges of Geocities. We’ve been seeing high-quality 3D visuals weaved seamlessly into web designs. Instead of being garish distractions, they’re adding to the overall user experience.

The creative agency Sennep throws in dashes of depth with 3D elements throughout their website. There’s a nice sense of harmony here between all of the design elements. This is a perfect example of how in more minimalist layouts, 3D can make an even bigger impression.

5fcfc10b693ded4a5a476245 sennep 1024x581 - Top 10 Web Design Trends in 2021

 

3. Dark Mode

Dark mode is hitting more screens in 2021. More designers are embracing the dark mode aesthetic, with black providing the perfect dark backdrop to make design elements pop from the screen.

In the example below, Obys Agency designed a beautiful tribute to fashion designer Peter Lindbergh, pairing a subtly textured black background with a beautiful serif typeface.

5fd1b64b909edb8635fc6cc3 10F8O4Y8m6kZAg3JdPn4O2wRhVTNuPfhykFuAQLCIYiZjZHXSzAA1hqxt7gtA j2ZeGKp zOpbbMUe6X8gybvIGx EgpNsslwLwi2F5 E LBBcoA OBWGGj2hFpwDnwvgj uCmmM 1024x736 - Top 10 Web Design Trends in 2021

 

4. Videos as design elements

Videos are almost ubiquitous in website design. If you have promotional videos or interviews to add to your site, they’re a great way to engage your audience by communicating important information with an energetic flare.

In recent years, videos have taken on a new role in web design – shifting away from being purely informational and turning into design elements in their own right.

5. Gaussian blur

Gaussian blur works so well in providing a swirl of soft focus to images and gradients. This effect has been around for a while, but designers have been using this in more prominent spaces in web designs.

Moment House begins their homepage not with a hero image, but with a pleasing gaussian blur of colour. This lends an atmospheric feel and ties directly into the Los Angeles cityscape photo that follows it. It perfectly captures the lens of golden light and haze that Los Angeles is viewed through.

5fcfc86847e5b36f463b0735 gaussian blur moment house 1024x580 - Top 10 Web Design Trends in 2021

6. Animations

Animation has been a popular feature of web design in recent years, and it’s here to stay. That’s a good thing because the possibilities of web design animation keep getting better.

Animation turns the user experience into so much more than just scrolling for information. From an animated line or text to a full-fledged animated background, these effects can work on your website to catch the eye of a visitor and make a striking impression.

7. Scrollytelling

We’ve seen a growing trend in designers telling stories through web experiences. This is where scrollytelling comes in — visual storytelling that heightens story and hooks you into its narrative.

The best applications of scrollytelling practice restraint:

  • Keep motion within a small area.
  • Provide interactions on the user’s terms: provide obvious playback controls to play / pause / stop interactions and motions.
  • Make sure that any scrollytelling elements help to emphasize the story, rather than distracting from important text.

8. Horizontal scrolling

Previously regarded as a web design faux-pas, horizontal scroll is having a comeback.

We’re seeing more web designers continuing to experiment with horizontal scroll. Those who do it best break the pattern not for the sake of being different but as a practical way to disclose secondary information progressively, like in an image gallery.

Designers employing horizontal scroll successfully in 2021 will keep in mind these considerations:

  • Don’t force users to navigate through horizontal content: allow alternate ways to navigate, like arrow buttons with clear labels
  • Use clear visual cues to indicate where content uses horizontal scroll, and don’t hide these cues behind hovers
  • Be thoughtful about what content would benefit from being displayed in a horizontal scroll — a photo gallery is a good contender as horizontal scroll would show users a small preview, and allow them the option to view more or keep moving down the page
  • Avoid requiring horizontal scroll for the text that needs to be read

Momento Design Studio’s home page includes a clear cue next to the primary button that also acts as a link, slowly sliding you over to the featured works on click. The scroll motion is well-paced and not too long, letting the featured images shine.

5fd1b13449cfec105870d5ac QY2qY0tY e14ssNaiOQBo UXt1y582IU DtJzyWf44fX7N7IRJ L1II1cmoJ3BnG miIYXqdeln0NP9ZDqZ1bhve 2YV9DPc6cmPxVFCNkqRdqVHyD6aZZHQB1IH0PHdaNpF03s9 1024x565 - Top 10 Web Design Trends in 2021

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment