It is safe to assume that an increasing number of businesses are going to focus more on their online marketing strategies, given the unprecedented global impact of the COVID-19 virus. In several cases, this may well be the differentiator between businesses that manage to ride the storm successfully and the ones that don’t. The near…
A significant number of businesses around the world have turned to Instagram with the aim of increasing conversion. This is mainly because while Instagram gives you the means to promote your business, it also gives you the ability to connect with your target audience in an impactful way. Businesses that have used the platform with…
Content marketing has come a long way since John Deere launched its own lifestyle magazine, The Furrow, in 1895. By no means was this a product catalog. However, it worked rather well in increasing brand loyalty. By providing valuable content to its customers, the company also managed to drive sales upward. While this goes to show…
“Change is the only constant” – Heraclitus’ words couldn’t have been more true than that in the case of the digital world. Live proof of this is Digital Transformation. Thanks to the rapidly evolving digital technologies, relevant updates to business are a necessity considering that all trades are looking ahead to set their foothold in…
We’re not going to lie, there’s a lot that goes into the website design process. In order to successfully redesign a website you’ll need: To understand who your customers are and what they need A site structure that can cover all of those customer needs A clear, easy to follow user experience A slick, consistent, and memorable…
It’s not great to feel old. It’s even worse when you appear old. So do you really want your website to get to that point? The internet is constantly changing. A website that was top-of-line even a few years ago suddenly feels outdated, difficult to manage, or just not up to snuff. That’s when you…
The eCommerce industry has come a long way since the internet was made available for commercial use in the early 1990s. eCommerce sales in the U.S. accounted for more than 187 billion dollars in revenue in just the fourth quarter of 2019. The number is expected to increase to around $476 billion in 2024. That is a…
