Local Online Marketing in a Nutshell
Today, the recipe for local business success includes a mobile-friendly website, local search, Search Engine Optimization, and other digital marketing tools. That’s because today’s customers – determined to find the best pizza, landscaper, dentist, etc. – search on Google and Bing, by laptop and smartphone. They turn to Facebook friends and Yelp reviews, read blog posts, and trust tweets.
Local digital marketing helps these customers find their way right to your door.
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60% of internet access is mobile.
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40% of people will choose another result if the first website they land on is not mobile-friendly.
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80% of users prefer to access the Internet via their mobile device